Lately, I have been using the word 'outflank' quite a bit.. I like it. As an entrepreneur and a professional, outflanking has to be part of my repertoire to stay effective. When your army is small and your reach limited, being able to come up with creative ways to reach one's target market becomes essential (or at least that's what I tell myself). In an age of #BigDataMimicry where full, fake profiles of nonexistent people exist on the internet, complete with blogs, tweets, posts, and even video footage, the importance of 'outflanking' becomes tremendously important, less you want your message stifled a bit with waves of similar-content created algorithms. 'Marketing Tsunami by algorithm!' The tsunami is not fatal, but it surely breaks down the ability, or makes it ever more difficult for real people offering and looking for services to meet. In a room with one bee, it is easy to spot the bee. In a room with one real bee but dozens of similar, yet diffe...
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